You are the co-founder of a digital product studio called Postlight. You publish a newsletter so that, when it is time to hire a digital product studio, people think of your company and send you emails. It's time to write the newsletter. - [[Um, maybe check email instead|Check email]] - [[Okay let's do it.|Open up Medium.com]] Your email inbox is kind of a catastrophe. It looks like this: - [[Q4 Financials|SomeEmail]] - [[A Horrible Situation|SomeEmail]] - [[Just checking in|SomeEmail]] - [[Mentorship needed URGENT!!!!!!!!!!!!|SomeEmail]] - [[Can I schedule six lunches next week?|SomeEmail]] - [[No more pants in your size|SomeEmail]] - [[and 60,000 more emails|SomeEmail]] You need an idea. - [[Browse some websites]] - [[Ask Rich for advice]] - [[Check your big list of article ideas]] You open the email but you're not going to deal with that now. Ulgh. You should really just get the newsletter done. It's time to [[Open up Medium.com]] and just get to work. There's no other option unless someone comes by and asks for a meeting. No one comes by. You browse some websites. One of them is Hacker News. You try to extract themes. "Centralization?" you think. "Twitter?" "Internet history?" "Maybe some culture stuff?" "Or a link roundup." You start a few posts. But after a few sentences all of them seem bad. [[Give up|Open up Medium.com]] Your co-founder Rich Ziade stares at his computer, then opens up TechMeme. "Hmm," he says. "What about...how hard it is to write a newsletter post? Or something about Apple?" [[Turn away shaking your head|Open up Medium.com]] Wow. Your ideas are terrible. These are all garbage. But right below the big list there's a single line: "Make a Twine game." And then you remember how you were messing with Twine and the thoughts you had a few weeks ago. [[Ah, Twine. That's a good subject.|Write Twine Game]] You write a Twine game about writing a Twine game to support the newsletter. You did it! - [[Go to all your meetings, go home, and do it again|Good Morning]] - [[Write another newsletter post to get ahead of the game|Open up Medium.com]]