efficiency of communication
language as identity
- speaking to the mind vs to the heart
- languages considered difficult + the significance of learning them
- minority, non-standard + "low-class" language
importance of person-to-person communication in digital age
ease of learning
ease of mastery
demystification of the concept of language as a whole
ability to analyse + learn nonstandard/underdocumented language
- native speakers are not teachers
ability to recognise the idiosyncracies of your own native tongue and work around them